TikTok is introducing a new feature that permits them to lessen the quantity of AI-created content appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This development coincides with a surge in AI content, driven by new AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this content is considered “AI slop”, a phrase for substandard, factory-style content that is typically illogical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, depending on their own choices,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its app labeled as artificially created. Overall, over 100 million media items are submitted to the platform daily, making AI-generated material a minor portion of its total content library.
User Control Features
Members will be capable of decrease or raise the volume of AI-generated videos they view by using the content preference option in the app and selecting AI-made media. Further subjects that can already be adjusted under the tool include current affairs, style, beauty, and dance.
Platform Guidelines
Its policies oblige content makers to tag convincing artificially created content, and it forbids malicious deepfakes of public figures or crisis events. Any believable AI video that is unmarked can be removed under its community policies.
In addition, the platform will from now on attach an “AI-made” label to content created with its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This step is designed to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The company is also launching a $2 million awareness program for professionals and organizations to develop informative material about ethical AI use. This initiative will benefit charitable organizations focused on training computer science.
Platform Protection
The platform has justified its content review process, following debate over plans to make redundant numerous review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation team in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A senior executive stated that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content before it gets reviewed by humans. The platform reported a significant reduction in explicit and harmful content handled by safety staff over the past year due to intervention by its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
